Led creative direction and defined the company brand guidelines. Enhanced the logo, color palette, font styles, and redesigned the website that increased website visitors by +230% in the first 2 years. Designed templates, user experience, and visuals for 6 newsletter features totaling 1.5M+ subscribers. These features include daily news, cooking, shopping, sustainability, wellness, and career tips. Built a newsletter sign-up page on the website that boosted subscriber base and coordinated marketing campaigns to create brand awareness.