Leads creative direction and defines the company brand guidelines. Enhanced the logo, color palette, font styles, and website homepage. Designed templates, user experience, and visuals for 6 newsletter features. These include daily (Wake-Up Call), cooking (Good Taste), shopping (The Shop Edit), sustainability (Ripple Effect), wellness (Body and Soul), and professional workplace (Wake-Up Call at Work) newsletters.
Brand and web development in collaboration with Decimal Studios