Designed affiliate marketing graphics that included retailers such as Amazon, Lululemon, Walmart, Target, J.Crew, Talbots, and Nordstrom. Created visuals for all gift guides and built a seasonal landing page for Katie Couric’s 2024 Holiday Gift Guide. The landing page consistently grew the click-through rate on future guides.
Katie’s 2023 Holiday Gift Guide was exclusively featured in The Cut.
Developed The Shop Edit newsletter featuring top merchants (see left). Achieved an affiliate commissions net (YTD) $130K and a YOY subscriber growth rate of 165% in the first year. Built a dedicated shopping destination page on katiecouric.com and successfully increased viewer retention on shopping content (see right).