Led the creative vision and brand direction for Katie Couric Media. Redesigned the company brand guidelines and enhanced the color palette, fonts, illustration style, photography treatment, video guidelines, and presentation templates. Executed a new Katie Couric Media logo across all platforms to replace the previous KCM logo.
Katie Couric's media platform presents purpose-driven content to spark curiosity, elevate conversations, inspire action, and move the world forward. The brand guidelines reflect the company’s values of optimism, curiosity, and trust.
Launched, branded, and built the user interface for 5 newsletter features: The Shop Edit (fashion & lifestyle), Good Taste (food & recipes), Body and Soul (health & wellness), Ripple Effect (sustainability), and Wake-Up Call at Work (career advice presented on LinkedIn). Including the daily newsletter Wake-Up Call, the email features total 1.5M+ subscribers.
Created editorial campaigns including website overlay sign-up popups, newsletter promotions, and social media posts. Resulted in individual newsletter brand awareness and an increase in subscriber base.
Supported the social media team by strategizing design initiatives to improve audience engagement on Instagram posts. Social media platforms total 5M+ followers across Instagram, TikTok, YouTube, X, LinkedIn, and Facebook.