Optimized the audience user interface, accessibility, and engagement on katiecouric.com. Redesigned the website user experience on the header, homepage, and navigation, in addition to the fonts and color palette. Resulted in a +230% increase in website visitors in the first 2 years.
Built wireframe prototypes in Figma and designed a newsletter landing page for katiecouric.com. Launched alongside the audience team and web developer with the goal to increase subscribers for individual newsletters.
Redesigned the layout and user flow of the article pages on katiecouric.com. Created an editorial audience experience by increasing the image size, building an organized side module, filling white space, designing a newsletter sign-up banner, and considering ad unit placement.